Project Aim:
Script was tasked with creating a Brand Guide for Grab. Additionally, Script had to design the website of Grab for Work.

 

Project Deliverables:
The Brand Guide had to establish the direction and tone of how Grab is to portray itself. It also created the key missions and visions that Grab would hold itself to with pursuing their corporate goals.

 

Project Achievements:
The Brand Guide successfully established how Grab should proceed with creating their brand, translating the brand essence and vision and mission into a work bible for brand essence. Resulting in the recognisable brand image that Grab has today. Script also aided in the designing of the Grab for Work portal, now Grab for Business.