Script Consultants Singapore Copywriting Portfolio for Maritime and Port Authority of Singapore.
Very proud to be finally sharing the copywriting portfolio for the work done by Team Script for Maritime Singapore Exhibition 2017. It was a tight deadline with a lot to research, write and cover for the Singapore Maritime Week. Our first full scale #Exhibition collateral writing project.
Main Exhibition narrative description:
Singapore’s Maritime journey has come a long way since the humble beginnings as a Trading Post in 1819. Over the years, Singapore has transformed itself into a maritime capital.
Today, we are renowned and respected in the world for quality, efficiency, competitiveness and reliability of port and shipping services. Singapore has one of the world’s busiest ports. More importantly, Singapore has unparalleled global interconnectivity. We are now the focal point for 200 shipping lines with links to more than 600 ports in over 120 countries worldwide.
The Singapore Maritime Week exhibition tells the story of Singapore’s transformation as a global hub port and an international maritime centre. Moreover, it emphasizes the ongoing commitment to be better positioned for future growth.
Maritime Singapore is staying ahead and adapting to new industry challenges by being forward thinking and innovative. We harness the best technologies and practices to stay relevant, efficient and ahead of the competition.
The Next Gen Port at Tuas will utilise a new generation of technologies to increase efficiency and productivity, intensify land-use in the port, improve safety and security, and raise the level of sustainability. Moreover, it will be a port will be more community-oriented and accessible to the public.
- Under Ground Storage: A new land-use concept in the NGP leverages on the space under the mega container terminal. Instead of being reclaimed, a mega-size underground space development could be designed and built for storage of high value-added items.
- Intelligent port with real-time information sharing: Sharing of real-time information between different security agencies and with ships and terminal operators will facilitate a common operational picture of the port and supporting facilities and coordination of action.
- Single window port clearance: The single-window system is a trade facilitation idea. As such, the implementation of a single window system enables international (cross-border) traders to submit regulatory documents at a single location and/or single entity.
- Just-in-time clearance: With investment in IT and other technological solutions accompanied by improvements in operational processes and procedures in line with the security requirements, NGP would have better visbility of logistics and increased speed of service with better reliability of service performance.
- Automated cranes: Automated cranes like the Automated Quay Cranes and Automated Yard Cranes will greatly increase efficiency. These new generation of cranes will allow the quay cranes to place the containers onto the wharf for the Autonomous Guided Vehicles (AGVs)to pick up later and for the AGVs to place the containers at the sea-side ends of the container yards for the yard cranes to pick up later, thus freeing the equipment to continue with its next work cycle.
- Autonomous Guided Vehicles: An Autonomous Guided Vehicle (AGV) is a vehicle that is controlled and operated with the help of automated technological systems and equipment instead of the more traditional manual operations. It can dramatically improve the efficiency of port operations as the vehicles can operate round-the-clock.
- Automated Yard Storage System: Automated Storage and Retrieval System for containers will further increase the yard storage capacity of the new port. With automated container terminal systems, that opens up the field of R&D into wireless communications to integrate the systems into a fully automated mega intelligent container terminal.
- Smart ships: Smart ships of the future will use voyage data and data from ship structures, components and machinery to enhance performance. These ships will be able to “talk” through the use of nanotechnology in paints, coatings and materials, while ultra-sensitive monitoring through the use of acoustic fibers will allow the detection of minute changes in vibrations, thus making ships more efficient and safe.
- E-navigation: E-navigation is a system envisaged by the International Maritime Organization (IMO) to improve the safety of commercial shipping during navigation and reduce maritime environment damage. The system is based on harmonised information exchange between systems onboard ships, systems on shore and systems in between ships.
- Big Data in shipping: Through the use of data and new technologies, it is possible to analyse all the information collected through multiple data points. This information can be used for purposes of Cargo Tracking or Self Piloting of a Ship.