Script A*STAR Copywriting

Project Aim:

A*STAR (The Agency of Science, Technology and Research) in collaboration with NAFA (the Nanyang Academy of Fine Arts) organised Innovati50n Exhibition to showcase a sampling of artworks inspired by Singapore’s 50 innovations. The exhibition took place at ArtScience Museum alongside a series of free workshops and ‘pop up’ talks throughout the day called an Interlude of Science meets Art.

Script ASTAR Copywriting

Project Deliverables:

Both A*STAR and NAFA had created 17 science-inspired exhibits using an array of artistic techniques, including fine art, digital art, photography, sculpture, and many others.

To ensure the success of the event, Script Consultants was entrusted with the creation of copywriting content for the marketing collaterals, which were advertised via various platforms.

Project Achievements:

Script Consultants successfully created six collaterals highlighting all the main events of the exhibition through efficient and audience-focused copywriting. The collaterals are available for viewing below: