Team Script Consultants shares tips to help SME improve Google SEO ranking with these key strategies
Improving the SME Google SEO ranking is the key factor because securing the number one rank in Google search is important if you want to grow organically. It matters more if you are a small or medium business (SME) and do not want to spend thousands of advertising dollars. The reason behind increasing Google ranking is to get maximum organic traffic to the website. According to the SEO statistics by the Search Engine people, 75% of users never click past the first page of search results. The increased amount of traffic will enhance the chances of conversions which yield more business and profit as well. There is no single step or process to achieve success. In fact, there is a bunch of ingredients that boost your Google ranking.
Let’s check out these ingredients and how can serve the top position on Google.
#1 Strategy how can SME improve Google SEO Ranking: Content
Content is one of the supreme ingredients to ace your strategy for Google ranking. The research by the Content Marketing Institute claims that around 88% of the B2B businesses are using a content marketing strategy.
#2 Strategy how can SME improve Google SEO Ranking: Keywords
Take your own time and start your research on the relevant keywords that are appropriate for your business. You can also go for long-tail keywords if you have more specific products or services to offer.
#3 Strategy how can SME improve Google SEO Ranking: Social Media
Almost every business is live on social media and maintaining their likes or followers. This will help to create a brand value for the company. Also, more likely to attract the audience in the form of traffic. Maintaining your social media accounts on several platforms will boost Google ranking.
#4 Strategy how can SME improve Google SEO Ranking: Backlinks
If you are seeking number one rank in Google search then backlinks matter a lot. As per the research by Matthew Barby On average, the top 2 results on page 1 of Google win 38% of all the backlinks from pages on page 1.
Now that you have collected the required ingredients in order to get top position in Google search, now let’s check how you can use these ingredients for Google ranking.
a) Optimization is necessary
Always optimize every piece of content on your website. It can be a blog, photo or even title and URL with your relevant keywords. But, never overuse it as Google will recognize the keyword stuffing.
b) Content is the king
Make sure that the content of your blog should be high in quality, original and easy to read for every potential visitor. Because it will enhance your Google ranking and plagiarized content will degrade the rank of your website.
c) Get more and more backlinks
In order to get an increased number of backlinks, you can write a guest post on popular websites in your niches. It will enhance the visibility of the website and help to get a better ranking in search engines.
d) Build your visibility through Social Media
Social media can be proved as a great factor to enhance your SERPs ranking. You can backlink your website on your social media accounts. Also, you can post daily updates or any information related to your business. Social media presence will help to build up the trust of your customers.
e) Rank number one through Google Ads
Many businesses are promoting their services by running paid Google Ads. As it is totally unrealistic to get the number one rank in Google within a shorter period of time. But spending money might help you to trigger your Google ranking.
At last, there is no shortcut to perceive the top position in the Google search engine. No one can increase your Google ranking overnight. All you need is consistency, patience, and analysis. The more you are consistent and patient in your process the better results you will receive. Always, try and test new tactics for your website and check what works best for your website.