If you are a small business looking for marketing ideas, why not start with a blog? If used strategically, a blog can become extremely useful in promoting your business online. It will help consumers to understand your business better, drive traffic to your website and rank higher in search engines. Add a call-to-action after every blog post and you can easily convert your traffic to leads.
Blogs act like free PR for your company – you can easily promote events, ideas or product updates to your readers. It is also a good way to grow your network from your blog’s readers and subscribers. Need a freelancer? Perhaps one of your subscribers (who most likely is already interested in your business) can help out!
Below is an infographic that summarizes the “blogconomy” today that will show you the need to have a blog for your business.
Blogs are simple to create and use with a variety of blogging platforms such as Blogger and WordPress. You can personalize its theme to suit your business, and can allow for greater interactions between your consumers and company.
Here is another list of blogging statistics that further convince you on the importance of a blog, and show you how to blog better to attract more readers.
So, have you created a blog for your company yet? Script Consultants provides content management and blog writing services for our clients. Feel free to visit our website for examples of our work!
Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd