Tip of the week: The Perfect Time to post on Social Media

Social media may be a deceptively simple way of extending the reach of your content marketing strategy. However, even with an excellent copy, you won’t be able to maximally reach your target audience without considering the optimal timing to post on any of the social media channels.

Here at Script Consultants, we’ll show you a basic guideline on ways to optimize your social content by exploring the best timing to post on these 3 social media platforms.

1. Facebook

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Photo credit: SEO Pressor

Most of us would have experienced the after lunch or afternoon dip in energy levels. This then explains the spike in Facebook engagement in the afternoon as many people would take a break and turn to their Facebook feed in the hopes of getting out of this sluggish state.

So be there when your consumers need a little pick me up and your social content is bound to reach more individuals.

2. Twitter

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Photo credit: SEO Pressor

A unique feature of Twitter is its 140 character tweet limit. As such, information is presented in a bite-size fashion that facilitates ease of comprehension. So it’s reasonable to see a spike in engagement from 9am-3pm as people are more likely to scroll through their Twitter feed while commuting to work or while queuing for lunch or tea-break.

3. Instagram

Script 19 April_ SEO Pressor

Photo credit: SEO Pressor

Generally, Instagram as a visual and mobile based platform maintains a high engagement rate. Moreover, users of Instagram are typically millennials and they are more likely to be highly active on social media platforms.

Ultimately, you’re bound to reap rewards by figuring out the best timings to schedule your social content.

Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd

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