Tip of the Day: Content Marketing Lessons from Video Games

Video games are part and parcel of our childhood experiences. The hours spent immersed in the world of gaming creates a pseudo relationship between the player and virtual game world.

Similarly, content marketing is also about creating such engaging experiences with content that piques the interest of target audience that ultimately converts them into loyal customers.

Here at Script Consultants, we’ll show you some content marketing takeaways from video games.

1. Creating an interactive experience

Featuring a dystopian world where food production was controlled by evil crows, a lone scarecrow sets out to cultivate a better world of sustainable natural foods. With over 15.5 million views, this haunting infomercial by Chipotle further cements their brand message of “food with integrity”.

Scarecrow2

Photo credit: Script Consultants

The skilfully made video effectively introduces the audience to a mobile game extension of the short film. The Scarecrow provides players with an interactive experience as you control the scarecrow protagonist while he navigates through the various levels.

Just as how Chipotle has figured out the perfect marriage between video content and the interactive nature of mobile gaming, likewise, your brand message will stand out by adopting such a multi-media approach.

2. Tugging on heartstrings

With stunning graphics and a gripping storyline, The Last of Us features a tale of survival in a zombie-infested post-apocalyptic world. But unlike the conventional gory zombie video games, the storyline resonates deeply with players as it focuses on the powerful bond between Joe and a young girl, Ellie, two individuals looking out for each other as they try to survive against all odds.

Ultimately, it’s important to bring in an emotional angle into your content in order to tug on the heartstrings of consumers which creates a more lasting impact.

3. Making the ordinary, extraordinary

SIMS game

Photo credit: Script Consultants

The Sims epitomises the concept of incorporating an element of fun in an otherwise ordinary open-ended game featuring the mundane routines of life.

On a similar note, even the most boring of industries could package their content in a manner that sparks the interest of consumers. If there’s value in what you have to say then all it takes is to shake things up and deliver your content through a different channel.

Video games are bestsellers for a reason and perhaps you could learn from their success to boost your own content marketing efforts.

Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd

 

 

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