Tip of the Day: 3 ingredients to succeed in Content Marketing

Just as how a mouth-watering dish requires fresh ingredients, similarly, an excellent content marketing strategy requires a combination of elements.

Here at Script Consultants, we’ll show the 3 key ingredients to content marketing success.

1. Quality content is key

 

3D graphics, scrabble, metaphors - high quality

Photo credit: ExtraDigital

If you want to get noticed and recognised as an expert in the industry, then it’s time to skip the clickbait and focus on producing top-notch content. Rather than churn out superficial content on a daily basis, focus on a quality feature piece that’ll establish your credibility and expertise. You’re more likely to be rewarded with greater engagement with quality content that’ll be appreciated by consumers and shared within their social circle.

2. A generous sprinkle of visuals

Script 21 April_jeffbullas

Photo credit: jeffbullas

Long form content may be packed with excellent valuable information but ultimately, not all consumers are motivated to read through paragraphs of text. Cater to the needs of busy urbanites with attention grabbing and easily comprehensible infographics or even something that’ll tickle their funny bone with a witty cultural representation.

3. Come up with a content calendar

Script 21 April_lifehack

Photo credit: lifehack

By creating a content calendar, the process of creating quality content will be that much easier. Rather than blindly coming up with topics, you’ll be able to develop quality content in an organized manner and avoid facing possibly the worst affliction for content writers – the dreaded writer’s block.

Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd

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