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Content Marketing Metrics: Understanding the In-and-Outs (Part 1)

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If communication is king in content marketing, then measurement…
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Video Game Advertising: The Most Underutilised Medium in Advertising

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  TV commercials are being fast-forwarded thanks to DVRs.…
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5 Advertising Campaign Successes on WeChat

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In the last post, Script Consultants listed the reasons businesses…
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Emulating the e-Commerce Successes of eBay and Amazon

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Ever since the first online transaction happened over 20 years…