Content Marketing Metrics: Understanding the In-and-Outs (Part 2)

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Last week, we covered five points on how to understand content…

Content Marketing Metrics: Understanding the In-and-Outs (Part 1)

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If communication is king in content marketing, then measurement…

Snapchat: 4 ways to shoot for brand success

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  Changing the game of social media marketing, one snap…

Tip of the Day: Content Marketing Lessons from Video Games

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Video games are part and parcel of our childhood experiences.…

Video Game Advertising: The Most Underutilised Medium in Advertising

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  TV commercials are being fast-forwarded thanks to DVRs.…

5 Advertising Campaign Successes on WeChat

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In the last post, Script Consultants listed the reasons businesses…

Why Marketers Should Turn Their Focus Towards Mobile Messaging Apps

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As the market for advertising becomes more and more saturated,…

Emulating the e-Commerce Successes of eBay and Amazon

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Ever since the first online transaction happened over 20 years…

Battle of the Texts: E-books V.S. Traditional Books

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As the primary way to understand human knowledge, reading has…