Tip of the day: Top 4 Content Marketing Mistakes to Avoid

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Content marketing may seem like a deceptively easy and profitable…

Tip of the day: the Power of Employee Generated Content (EGC)

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Just as how user-generated content encourages an organic spread…

3 Methods to Keep your Brand Relevant

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Beyond having a strong company history and brand message, brands…

3 Steps to Explain Content Marketing to an Outsider

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“What do you do?” is a common conversation starter for any…

Breaking down 4 Common Content Marketing Terms

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Just as how every industry has its own terminology, similarly…

5 Editing Tips to Improve your Content Marketing

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Just as how the princess in the story “The Princess and the…

Writing The Perfect Press Release

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The press release is the star player of any PR campaign as…

Headlines: What People Don't Want To See

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There is so much information floating out there today that it…

Battle of the Texts: E-books V.S. Traditional Books

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As the primary way to understand human knowledge, reading has…

3 lessons from gripping product descriptions

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A good product description is more than just a string of details.…