4 successful video campaigns in Singapore

If a picture paints a 1000 words, a video could do about a 100x better at 98,000 views per video for top brands on YouTube. By 2019, consumer internet video traffic will take up 80% of all consumer internet traffic. In an age of information overload, it is vital for businesses to provide engaging video content that consumers will take interest and share with others.

Here at Script Consultants, we’ll show you our top 4 picks.

1. “Mr Unbelievable”

An Un-un-un-un-unbelievably kitschy video produced for Singapore’s Channel 5 sitcom Spouse for House 2 has propelled Singaporean veteran actor Chen Tianwen into internet stardom. Dancing to plastic bouquets and believe it or not a broccoli, Unbelievable is a love song incorporating English lyrics into classic Hokkien karaoke. After all, there’s no better way to profess your love to that unbelievable girl that has left you so “stunned like a vegetable”.

 

Mr Unbelievable

Photo credits: Today Online

With over 2 million view and international headlines, the origins of the viral video will be fleshed out on the big screen, a comical yet inspiring film about the zany underdog pioneering his own brand of music.

2. Tap and Go!

The Visa payWave campaign features “Uncle Sim”, the friendly neighbourhood uncle that Singaporeans are all familiar with. A uniquely Singaporean character resonates with Singaporeans from all walks of life as Uncle Sim shares his life hacks by promoting the easy use of Visa payWave. After all, isn’t it so embarrassing to be fumbling for coins to make payment for your coffee during peak hours? People’s lives are hectic and convenience is key.

Uncle Sim Visa payWave

Photo credit: Visa

“One wave, everything settled. It’s so simple! ”, with a hearty laugh and an endearing Singaporean lilt, Uncle Sim effectively conveys Visa payWave’s message to simply tap and go.

3. “Wata you doing?”

Singaporeans are renowned foodies who love to enjoy an excellent plate of char kuey teow or chicken rice. And as busy urbanites, we are constantly on our phones. Such lifestyle resonates with all Singaporeans and yet we should also be aware of these ugly Singaporean behaviours that creep out especially at the cinemas.

Brought to you by Night Owl Cinematics (NOC), “Wata you doing” is a light hearted satirical portrayal of the types of individuals you spot in cinemas. Featuring the renowned martial artist Bruce Lee lecturing other iconic characters acting out distasteful behaviours in the cinema, “Wata you doing” is an original and creative short film that effectively emphasizes Singaporeans’ social responsibility to remain mindful of their actions and keep public spaces clean.

4. “It’s a mother’s instinct to give unconditional love”

From flower bouquets to lavish dinners, Mother’s Day is when we express our gratitude to the unconditional love she has given us since childhood. Besides Mother’s Day gifts, Jurong Point Shopping Centre reminds us of a simple yet somehow exceeding rare and difficult expression of affection to our mothers’ who have taken care of us since young.

Consumers were invited to make a surprise call to their mothers just to say “I love you. These 3 simple words although awkwardly conveyed, drew out heartfelt emotions and at times hilarious responses from mothers.

By getting reticent Singaporeans to openly express their appreciation to their mothers, Jurong Point Shopping Centre has come up with a novel concept that effectively engages shoppers and created viral content that has garnered more than 20,000 shares on Facebook.

Ultimately, videos are a social medium and the power of creating engaging online video content will help spread brand awareness.

Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd

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