Tip of the day: Content Marketing for “Boring” Brands

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Before Warby Parker, a business for prescription glasses was…

Tip of the day: the Power of Employee Generated Content (EGC)

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Just as how user-generated content encourages an organic spread…

3 Methods to Keep your Brand Relevant

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Beyond having a strong company history and brand message, brands…

3 Steps to Explain Content Marketing to an Outsider

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“What do you do?” is a common conversation starter for any…

Breaking down 4 Common Content Marketing Terms

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Just as how every industry has its own terminology, similarly…

A Successful Content Marketing Effort in Singapore

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Everyone is doing some form of content marketing. But in order…

5 Editing Tips to Improve your Content Marketing

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Just as how the princess in the story “The Princess and the…

5 Reasons why brands should make use of Instagram

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Instagram, it’s about making use of the universal language…

3 Key Reasons for Intercultural Content Marketing

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Culture acts as a framework of understanding. A framework that…

4 Emotions to Boost Your Content Marketing

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We seemingly experience a multitude of emotions on a daily basis.…